Luxurious pickup gross sales are booming and stealing consideration away from SUVs



Apparently truck house owners like good issues, too.

Automakers are raking in money and trade awards promoting high-end variations of the stalwart workhorse of autos, the pickup truck. 

In recent times, Normal Motors, Ford and Fiat Chrysler have seen common transaction costs for stylish and well-appointed variations of their strong-selling pickup vehicles soar even above the typical transaction costs for luxurious manufacturers reminiscent of BMW, Audi, and Mercedes-Benz. 

The shopper is, for essentially the most half, nonetheless distinct. Commerce-in information counsel solely a small portion of these shopping for high-end Ford, GMC, and RAM pickups are turning of their Benzes and BMWs.

As an alternative, automakers found that they had really been underserving their very own prospects. It seems truck consumers just like the comfort, flexibility and functionality of a pickup, however do not wish to sacrifice consolation and comfort to drive one. 

So truck makers are outfitting their autos with massive infotainment shows, plush leather-based seats, and...



Supply cnbc.com



Source marketwatch.com