Why BMW and Mercedes maintain attempting, however fail to make cheap luxurious automobiles



German manufacturers resembling Mercedes-Benz, BMW, and Audi constructed their reputations on being purveyors of exact engineering automobiles, luxurious interiors, cutting-edge know-how, and above all, fairly excessive sticker costs. 

However more and more, they're promoting automobiles with costs which are fairly common.

Of their quest to develop volumes and attain a broader chunk of the brand new automotive market, manufacturers that after catered to the upper finish of the American auto market are churning out smaller and cheaper fashions.

It's an ongoing experiment that typically has not labored out so effectively. 

BMW and Mercedes-Benz have on totally different events tried their palms at providing lower-priced automobiles with the hope of luring youthful, much less rich consumers into the fold and turning them into glad and dependable prospects for all times. 

However some such bets, together with the compact BMW 318ti compact and the Mercedes-Benz 320 sport coupe didn't final. 

Nevertheless, premium and luxurious automakers proceed to attempt, and lots of now provide a number of fashions on the...



Supply cnbc.com



Source marketwatch.com