TrueCar has named Mike Darrow president and CEO, making everlasting the function he'd crammed on an interim foundation since final Could.

Darrow, 62, will lead the Santa Monica, Calif., automobile listings web site and steer a number of new initiatives developed beneath his tenure, together with new procuring instruments and a rebranding marketing campaign that launched this 12 months. He additionally could have a seat on the corporate's board.

"I am extraordinarily humbled and honored on the alternative to guide this proficient group of TrueCar staff," Darrow mentioned Tuesday in a press release. "I am so happy with the best way the corporate united to launch our new model and shopper expertise earlier this 12 months, which was no small feat. I stay up for working with the staff as we proceed to innovate and ship a contemporary and world-class car-buying expertise that appeals to shoppers and sellers alike."

Darrow was appointed interim president and CEO in Could 2019, following the retirement of then-CEO Chip Perry. Beforehand, Darrow was TrueCar's government vice...