Fiat Chrysler launched a media marketing campaign aimed toward plugging its new on-line shopping for instruments and monetary incentives -- together with Zero p.c with 84 months' financing -- designed to maintain purchases coming through the coronavirus pandemic. 

The marketing campaign known as "Drive Ahead" and is backed by a music recorded final week by pop group OneRepublic whereas underneath quarantine.

The marketing campaign will get media assist on TV and digital. Beginning Wednesday the automaker will run the marketing campaign rather than particular person spots selling its manufacturers, which embody Jeep, Chrysler, Dodge and Ram.

The choice to cease common promoting follows related strikes by different automakers which might be coming to grips with the fact that typical adverts plugging new car launches or run-of-the-mill gross sales occasions gainedt lower it through the pandemic. Most ot the brand new adverts tout monetary reduction packages like fee deferrals as automakers attempt to maintain patrons when most individuals are centered on extra speedy wants, like stocking...