Acura has named a brand new promoting government because it plans to introduce new merchandise, together with Kind S efficiency variants.

Sage Marie, 44, will turn out to be assistant vp of Acura promoting, efficient April 1. He's at the moment assistant vp, public relations at American Honda, and has been with the corporate since 1998.

Acura head Jon Ikeda is working to reposition Acura as a efficiency model by advertising and marketing, in addition to design and involvement with motorsports. In September he advised Automotive Information that the posh model, which bought 157,385 autos in 2019, is aiming to achieve 200,000 annual gross sales someday in 2022 to 2024. Nonetheless, the total influence of the latest COVID-19 outbreak on Acura and the business at giant has but to be seen.

Final fall, the model launched its "Much less Discuss, Extra Drive" marketing campaign, touting its efficiency roots. The marketing campaign targets youthful customers, and has TV, digital media and social media placement.

Shifting into Marie's position at American Honda will...