For a few of BMW's U.S. sellers, the model's luxurious eight Collection coupe has turned from halo sports activities automotive to monetary headache.

Retailers complain the automotive has acquired insufficient advertising assist, whereas an abundance of configurations have left some dealership tons with unsold stock of the high-value mannequin, placing stress on floorplan bills.

The eight Collection has the very best day provide of any BMW mannequin, sellers report.

"It's the finest automotive that nobody is aware of about," stated one U.S. retailer, who requested to not be recognized.

BMW declined to debate the supplier complaints and would not present details about product advertising prices or inventories.

However sellers aren't too eager on sitting on that high-dollar stock. The sticker on 2020 fashions tops $155,000. The curiosity expense on every eight Collection is $400 to $500 a month, one other supplier stated.

"It is heavy metallic that no person desires to hold," he stated.

As of early March, there have been greater than 2,000 eight Collection automobiles sitting on, or on their option to, U.S....