LOS ANGELES Mazda's North American Chief Advertising Officer Dino Bernacchi has resigned after practically three years of serving to the automaker transfer upmarket as a "premium" model, with new messaging for its promoting campaigns.

Brad Audet, the chief of the model's advert company Storage Crew Mazda, will briefly head the advertising staff whereas the corporate searches for a everlasting substitute for the CMO place, Mazda stated in an e-mailed assertion.

"We really recognize Dino's contribution to Mazda North American Operations and want him properly in his future endeavors," Mazda stated within the launch. "Throughout Dino's tenure with MNAO, we noticed constant enhancements in model opinion following the profitable launch of our Really feel Alive marketing campaign."

Bernacchi, whose resignation is efficient March 20, assumed the newly created position of CMO for Mazda's U.S. operations in Could 2017. He had labored as advertising director of Harley-Davidson Motor Co. instantly previous to becoming a member of Mazda North America.