Final 12 months, Porsche revealed an formidable retail idea, known as "Gen 5," that expands the dealership from showroom to expertise middle and hangout house.

The 45,000-square-foot idea retailer in Palm Springs, Calif., is designed round particular person content material areas that supply guests a deep dive into varied Porsche fashions.

The shop, owned by indiGO Auto Group of Houston, options an E-Efficiency part that highlights electrical powertrain applied sciences and charging infrastructure. One other part options classic Porsches and showcases the corporate's rising traditional restoration enterprise.

Factoring in tweaks to the design, developing such a next-gen Porsche retailer format may price as much as 10 % extra per sq. foot than one of many model's present "Gen 4" shops, in line with indiGO Auto Group CEO Todd Blue.

The brand new Gen 5 design is anticipated to roll out throughout Porsche's retail community over a decade. The automaker stated it can work with particular person dealerships on the timing of...