"The true worth, we imagine, is in rarity and excellence in supplies, sustainability in supplies and excellence in craftsmanship," Hallmark stated.

Highlights from Mulliner's previous embody the R-Sort Continental from the early 1950s and the State Limousine for Queen Elizabeth II's Golden Jubilee in 2002.

"Since that point, 20 years in the past, the world has moved on," Hallmark stated, referring to the limousine. Prior to now, a car costing over £100,000 about $130,000 in at this time's alternate was measured as a rarity, he added.

"Now there's numerous automobiles for lots extra money than £100,000," he stated. "And regardless of the very fact we have got a 460-year-old coachbuilding model, and heritage that is nearly as good as anyone in coachbuilding, we haven't any automobiles in that class," Hallmark stated.

"We're Bentley ... and we're lacking out fully for 2 causes. One, we're not satisfying a necessity that's clearly on the market. And two, we're not satisfying the potential for us as a enterprise that's clearly out...